The Dallas Cowboys are in the news for something other than football.On Tuesday morning, the Cowboys unveiled a partnership with Salt Lake City-based Los Angeles Dodgers Jersey Black Rifle Coffee, a coffee company run by United States veterans that "serves coffee and culture to people who love America," according to its mi sion statement page.The timing of the announcement drew the ire of those who noticed it, after seven people were shot and killed on the Fourth of July in Highland Park, Illinois.The brand has names such as "Silencer Smooth," "Gunship Coffee Rounds," "Murdered Out," and "AK-47 Espre so Roast.", please welcome Americas Coffee to Americas Team.We are celebrating Americas birthday all week long by giving away tickets to a home game & a -year Kenley Jansen Jersey subscription to ! Click here to learn more. Dallas Cowboys (@dallascowboys) MORE:The reactions were, as always, split. But those speaking against the partnership had strong words.I've been an avid fan virtually my entire life. I'm old enough to remember the Ice Bowl.Through good & Hyun-Jin Ryu Jersey bad years & more than a fair share of disappointment, nothing has shaken me & made me want to reconsider more than this: Matt Angle (@LSPmatt) Cowboys are tone deaf with this marketing deal Clarence Hill Jr (@clarencehilljr) After the tragedy in Uvalde, Enrique Hernandez Jersey in which 21 people were killed, the Cowboys donated $400,000 to support the victims and survivors.The Cowboys declined comment to The A sociated Pre s, but a spokesperson for Black Rifle : BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mi sion of supporting veterans, first responders, and Americas men and women in uniform.The long-planned announcement was timed to coincide with the Independence Day holiday Americas Team. Americas Coffee. Americas Birthday.The Cowboys are also hosting a contest for tickets to a Cowboys game a year subscription to Maury Wills Jersey Black Rifle Coffee.